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This report documents outcomes from E.A. Michelson Philanthropy's Vitality Arts Project across 25 museums and nearly 1,000 participants from 2022-2024. It reports that creative aging workshops significantly boosted participants' well-being and deepened their connection to the host museums.

This report, commissioned by the American Alliance of Museums, is a call to action for museums to change the narrative about what it means to grow old in America.

Conducted in partnership with LaPlaca Cohen and Slover Linett, this report reveals older adults’ priorities in engaging with the arts: Opportunities to belong, to learn something new, and to feel a sense of accomplishment. 

This 2024 op-ed by Andras Szanto and Brian Kennedy, E.A. Michelson Philanthropy’s primary advisors, explains how museums in the U.S. and beyond are neglecting members of a rapidly expanding demographic—one that happens to include some of the sector’s biggest donors—and the steps they need to take to change course. 

In her inspiring 2017 TED Talk, author Ashton Applewhite urges us to reject ageism, which she deems the last socially acceptable prejudice, and to reframe our thinking around the inevitability that unites us all.